XPLORA LTD PRIVACY POLICY
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.xplora.co.nz (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
- Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit allaboutcookies.org.
- Log Files: Track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing invoices and/or order confirmations). Additionally, we may use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- Provide you with information or advertising relating to our products or services in line with your preferences.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address) and to improve and optimize our Site (e.g., generating analytics about how customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store—more about how Shopify uses your Personal Information can be found here: Shopify Privacy Policy. We also use Google Analytics to help us understand how customers use the Site—more about how Google uses your Personal Information can be found here: Google Privacy Policy. You can opt-out of Google Analytics here: Google Analytics Opt-Out.
We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at NAI.
You can opt out of targeted advertising via:
- Facebook: Facebook Ad Settings
- Google: Google Ad Settings
- Bing: Bing Ads Policy
Additionally, opt-out options for some services can be found at the Digital Advertising Alliance’s opt-out portal: DAA Opt-Out.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a New Zealand resident, you have the right to access personal information we hold about you, and to request that your personal information be corrected or deleted. If you would like to exercise this right, please contact us through the contact information below.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@xplora.co.nz or by calling +64277681745.